Privacy Policy
Last Updated: January 2026
Alive and Kicking Project ("we," "us," or "our") operates aliveandkickingproject.com (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website.
Please read this Privacy Policy carefully. By accessing and using our Website, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
1. Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Website includes:
- Personal Data: Name, email address, and other contact information you voluntarily provide
- Technical Data: IP address, browser type, operating system, and pages visited
- Cookie Data: Information stored through cookies and similar tracking technologies
- Usage Data: How you interact with our Website, including links clicked, content viewed, and time spent on pages
- Device Data: Device type, device identifiers, and mobile network information
2. How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our Website and services
- To track affiliate commissions and verify referrals to casino and betting sites
- To conduct analytics and understand user behaviour and preferences
- To personalise your experience and deliver relevant content
- To comply with legal obligations and prevent fraud
- To send you promotional materials (with your consent where required)
- To respond to your enquiries and customer service requests
3. Cookie Policy
Our Website uses cookies to enhance your browsing experience. Cookies are small data files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Required for Website functionality
- Analytics Cookies: Track user behaviour and site performance
- Affiliate Tracking Cookies: Monitor referrals and commission attribution
- Marketing Cookies: Enable targeted advertising and remarketing
Cookie Opt-Out: You may control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Website functionality. You can also opt out of analytics tracking through tools provided by Google Analytics and similar services.
4. Third-Party Links
Our Website contains links to third-party casino operators, betting sites, and affiliate partners. We are not responsible for the privacy practices, security measures, or content of these external websites. We strongly encourage you to review the privacy policies of any third-party websites before providing your personal information or engaging in transactions.
When you click affiliate links on our Website and proceed to register or deposit with a casino or betting operator, those operators are independent data controllers responsible for their own privacy practices.
5. Your Rights
Under UK GDPR and Data Protection Act 2018: You have the right to:
- Access your personal data
- Rectify inaccurate personal data
- Request erasure of your personal data ("right to be forgotten")
- Restrict processing of your personal data
- Object to processing, including for marketing purposes
- Request data portability
- Lodge a complaint with the Information Commissioner's Office (ICO)
US Residents (CCPA): If you are a California resident, you have rights to know, delete, and opt-out of the sale of personal information, subject to certain exceptions.
To exercise any of these rights, please contact us using the details provided in the Contact Us section below.
6. Data Retention
We retain personal data for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required by law. Typically:
- Affiliate tracking data: Retained for up to 7 years for accounting and tax purposes
- Analytics data: Retained for up to 2 years
- User enquiries: Retained for up to 3 years
You may request deletion of your personal data at any time, subject to legal and contractual obligations.
7. Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us at:
Email: [email protected]
Website: aliveandkickingproject.com
We will respond to your request within 30 days of receipt. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.