Affiliate Disclosure

Last Updated: 2026

How We Earn Money

Alive and Kicking Project is a participant in affiliate marketing programmes. When you click on links to betting sites and casinos featured on our website, we may earn affiliate commissions at no additional cost to you. These commissions help fund the operation and maintenance of this site.

Commissions Do Not Influence Our Reviews

We want to be absolutely clear: our affiliate relationships do NOT influence our editorial rankings, reviews, or recommendations. Our top 20 betting sites list is compiled based on independent research, user experience, features, security, and regulatory compliance. We would include the same sites in our rankings regardless of affiliate relationships.

Identifying Affiliate and Sponsored Links

Affiliate links on this website are clearly marked with one or more of the following indicators:

When you click these links and complete a sign-up or qualifying action, we receive compensation from the operator. Non-affiliate editorial content and information pages do not contain such links.

Regulatory Compliance

This disclosure complies with the Advertising Standards Authority (ASA) Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) and the Consumer Protection from Unfair Trading Regulations 2008. We are committed to transparent advertising practices in the United Kingdom.

Your Responsibility

We encourage you to conduct your own due diligence before gambling or opening accounts. Check that any betting site is licensed by the UK Gambling Commission. Gambling can be harmful. For support, please visit GambleAware.co.uk or call the National Problem Gambling Clinic on 0203 322 7000.

Questions?

If you have questions about our affiliate relationships or this disclosure, please contact us through our website's contact page.